Matters of Trust

The Institute for Advertising Ethics is the only independent body addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.

 


IAE Principles

The explosion of new technologies is changing the marketing and advertising landscape both domestically and globally. New media, new ideas, new challenges, new opportunities are swirling around the industry and impacting the way it does business.

Get Certified!

Recognize your achievement with a verified credential. Make ethics a part of your own story. Lead on issues of Trust and Transparency. The Certified Ethical Advertising Executive (CEAE) is the first and only ethical certification for advertising industry practitioners. Certification is conferred by the Institute for Advertising Ethics (IAE) in collaboration with the faculties of the University of Texas at Austin.

 

Advisory Council

The Institute for Advertising Ethics is a multi-lateral reference point for advertising ethics. In creating the IAE, we have the support of an Advisory Council of industry practitioners and allies who are well-known for their own ethical behavior, serving as North Stars as our programs grow.